One of my personal characteristics is taking an idea or cause and going with it. Sometimes this is a strength when I don't give up and keep digging deeper until I get enough information to form original conclusions; other times it just drives people crazy because I don't stop asking questions until they run out of the room screaming, BASTA!
Anyway, having popped-off the plastic lid on the question, "Will Starbucks open in Italy?" last night I had to google it. Two little words, "Starbucks Italy" and I discovered that this is a favorite blogging topic that has produced some really interesting and fun posts.
Here are a few, some in English by Americans, others in English by Italians (who are living abroad) and others in Italian (by Italians). The mix gives a wonderful overview of all aspects of the question. If you are only going to read one, click on Matteo Bittanti.
innovation zen A Bocconi trained, Brazilian innovation management and business strategy expert talks about the potential risks to Starbucks of landing in Italy.
Wandering Italy An interesting look at the big business machine behind the coffee king.
Starbucks Geek This is an Italian blog dedicated only to Starbucks!
Big Brother Blog
An Italian in London who wants to bring Starbucks back with him to Italy. In Italian.
Great open letter to the President of Starbucks by an Italian in California. Very funny and intelligent at the same time.
more from Matteo Bittanti
So, if you feel like digging deeper, the question is still open -- Will Starbucks open in Italy? The Italian point of view above gave some new light on the subject. The answer? Boh. I guess we will have to wait and see.